U.S. President Donald Trump has signed an executive order imposing a 50% tariff on all goods sold through Amazon, set to take effect on August 1, 2025. The move, citing Section 301 of the 1974 Trade Act, accuses Amazon of "unfair competitive practices" and "monopolistic behavior."
The tariff is expected to drastically increase costs for products on the platform, potentially triggering a chain reaction of higher consumer prices and declining sales. Analysts say the policy marks an escalation in Trump's oversight of tech giants.
Amazon has vowed to challenge the decision through legal channels. The company argues the tariff is unwarranted and would harm both businesses and consumers.
Cross-border sellers are scrambling to adjust pricing strategies to cope with the cost impact. Many fear the tariff could disrupt supply chains and reduce their competitiveness in the U.S. market.
The announcement has sent ripples through the retail industry, with experts warning of potential widespread consequences for e-commerce and traditional retail alike. The coming weeks are likely to see intense legal and political maneuvering as stakeholders respond to the new policy.
